If you purchase a FTAF product, of course you may use that product for its intended purpose. Sometimes, though, friends ask whether they can modify the product to insert their own name, brand or other information. When the product in question contains a FTAF trademark, we often have to say no.
Slogans and sayings that function as trademarks for FTAF, Inc. are subject to all the provisions of US trademark law – and the law is rather strict. One thing we cannot do is permit our trademarks to be used in connection with other brands. Why? Because trademarks serve as “indicators of source” (see our trademark explanation, above). If the public sees our trademark together with yours, or that of another business, there can be confusion as to source. For example, if you are conducting a fundraiser and our trademark appears with yours, potential donors might think that FTAF, Inc. is sponsoring the event.
You cannot manufacture your own merchandise with FTAF trademarks, nor can you distribute FTAF products in any way that confuses the public as to their source. For example, you cannot call your store, web page or social media page I HEART A TUBIE or FEEDING TUBE AWARENESS FOUNDATION or FEEDING TUBE AWARENESS WEEK because those terms serve as indicators that FTAF, Inc. is the source of the content.
We don’t love that trademark law imposes these restrictions, but it does. And we must abide by the law in order to protect our brand and our mission. Whenever possible we will consider workable solutions that might allow us to grant requests for use. So, feel free to ask; we consider each request on a case-by-case basis.